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Swindon snow centre plans submitted

Swindon Snow Centre Indoor Snow Ski Slope Leisure Destination View From Approach Lh

We have submitted an application for planning permission to Swindon Borough Council, on behalf of Seven Capital, for a major new indoor snow centre and leisure destination in Swindon. If approved, the scheme will become our fifth indoor snow complex and only the seventh in the UK.

Plans for the leisure destination include a 2,000 square metre snow centre featuring two real-snow slopes; a twelve screen cinema with the largest IMAX screen in the UK; a bowling alley; an indoor trampolining centre; a 130 room hotel; and a variety of shops, bars and restaurants.

The scheme, which has been earmarked as a priority by Swindon Borough Council, will bring back into use former-industrial land to the north of Swindon town centre known as the North Star site. The land, which sits adjacent to Oasis Leisure Centre, was previously occupied by the Great Western Railway Works, prior to demolition in 2009 to make way for redevelopment.

Swindon Snow Centre Indoor Snow Ski Slope Leisure Destination Atrium View L

The two linear forms of the convergent slopes frame the corner of the site and form a back drop for a circular rotunda which is set between. The rotunda, which is central to the building’s composition, comprises restaurants with external ‘terraces’ on the ground floor with a multiplex cinema above. The main building and the rotunda are linked by a dramatic sweeping glass atrium which provides a bright and theatrical entrance space to the complex.

The building’s elevational treatment draws on railway architecture, the history of the site and local vernacular, with a two storey brick arched base which gives the scheme a distinct character and creates a strong coherent framework for shopfronts. The substantial steel columns that support the snow box are clad in brick to provide vertical subdivision and articulation to the façade.

Swindon Snow Centre Indoor Snow Ski Slope Leisure Destination Entrance View L

Similarly, the radial steel columns forming the envelope of the rotunda are expressed as a series of vertical brick piers tied at the first floor by a band of brickwork, such that the design draws on the same language but does not mimic the snow box elevations.

Russ Davenport, Partner at FaulknerBrowns Architects, said: “It is fantastic to be able to bring our experience and expertise in indoor snow and leisure destinations to Swindon for this exciting development. The complex—our fifth indoor snow scheme—will bring a neglected site back into use and provide visitors with a memorable experience, both on and off the slopes.”

Swindon Snow Centre Indoor Snow Ski Slope Leisure Destination Cinema Entrance View L