Market Hall Victoria
We have transformed the abandoned arcaded bays of Victoria’s Grade II-listed Terminus Place into the go-to dining venue of SW1.
Since 1909, the space has housed an Edwardian shopping arcade, a WWI canteen, a restaurant, and recently the super-club, Pacha. It is now welcoming workers, residents, foodies and tourists to a carefully curated, eclectic and international range of food and drink from independent kitchens and bars over three floors. Sat on top of Victoria tube station, adjacent to the bus interchange and overlooking the capital’s second busiest railway station, it is proving to be a destination that is redefining dining habits in London.
This is an example of ingenious architectural talent deployed to bring a neglected landmark back to life, creating a genuine sense of community, laughter and happiness.
Ed Cooke
CEO, Revo
An Innovation in Modern Dining
Regent’s Street disease was addressed in the façade stonework, and swathes of asbestos were removed. The blackened Pacha interior was peeled away, revealing a 100 year catalogue of architectural details and period finishes, including the original steel structure, glazed rooflight and saucy nightclub flyers. Retention of the best features, smart spatial planning, and a developed understanding of the operational requirements in running a successful food hall, were combined to accommodate eleven kitchens, a coffee shop, two bars, 375 covers, and back-of-house within the basement, ground and first floors. This compact arrangement all hinges around a central stair and atrium beneath that original rooflight.
To enable the traders and their open kitchens to be the dominant voice in the food hall, period finishes are supplemented with minimal new interventions. Communal seating forms a quiet but considered backdrop to their independent brand identities.
Market Hall Victoria has welcomed over 1.25 million visitors in its first year of trading.
A rooftop terrace opened in March 2019, featuring an al fresco third bar and hosting sunrise yoga classes. In the six months following the opening of Market Hall Victoria, like-for-like turnover increased at restaurants in an adjacent dining destination by over 25%; proof that Market Hall Victoria is acting as a significant anchor. Market Halls are place-shapers, meeting places, events venues, cultural destinations and respectful neighbours. Most importantly, they offer a new form of casual dining that is accessible to all, promotes culinary talent, challenges industry norms and provides a community hub relevant to each location.
Journey and Destination
The success of Market Hall Victoria has been staggering. People have loved it since day one and we expect to welcome over a million customers in our first year!
Andy Lewis-Pratt
Founder and CEO, Market Halls
Press
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The Telegraph
'We'll never be a chain': Market Halls looks to reinvent food courts for the 21st century
26/03/19 -
The Telegraph
Is the food hall the future of dining out?
19/02/19 -
The Guardian
Market Halls, London SW1: Grace Dent restaurant review
21/12/18 -
London Evening Standard
Jimi Famurewa reviews Market Hall Victoria: Clamorous multi-restaurant feasting is a singular treat
12/12/18
